LISA

top-ten singles Lalisa and Money. The music video for Lalisa is the most-viewed in the first 24 hours on YouTube by a solo artist, while Money became the first song by a K-pop solo artist to reach one billion streams on Spotify.

In 2024, Lisa established her own management company named LLOUD and signed with RCA Records. She reached number 1 on the Billboard Global Excl. US with Rockstar, the lead single from her debut studio album Alter Ego (2025). The album debuted in the top ten of the US Billboard 200 and included the Official Thailand Chart number-one songs Born Again and Dream.

Outside of music, Lisa made her acting debut in 2025 in the HBO television series The White Lotus. Her accolades include nine Guinness World Records, a Mnet Asian Music Award, three MTV Europe Music Awards, and three MTV Video Music Awards; she became the first K-pop soloist to win at the latter two award ceremonies. Lisa was honored as a cultural ambassador leader by Thailand's Ministry of Culture and was acknowledged by Prime Minister Prayut Chan-o-cha for her contributions to spreading Thai culture globally. She was inducted into the Asian Hall of Fame in 2023 and has appeared on the Forbes Korea Power Celebrity 40 (2025–2026). In addition to being the most-followed K-pop artist on Instagram, Lisa has been recognized for her influence in fashion as a global ambassador for Celine, Bulgari, and Louis Vuitton.